Maisie MacDonald
Senior motion/graphic designer working between New Zealand & New York.

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Aalto
Art Direction — Motion




Creative Director: Sam Southwell
Photography: Luke Foley-Martin
Videography: Lars Quickfall

Project completed while working at Studio South

 Aalto colours stand out against competitors due to the complex recipes, using a large range of pigments to produce their breadth of colours. This distinction makes them popular among interior designers and others creative professionals. ‘There’s more colour in our colour’ campaign aimed to capture the attention of these tastemakers and educate them about the unique make up of the Aalto paints. 

The campaign brought the beautiful imagery to the forefront, showcasing the Aalto paints in all its different states, from drops of pigment to its final colour. By keeping the messaging simple and to the point we were able to keep the attention on the product itself. This stark contrast against the messaging heavy competitors attracted the intended audience of influential tastemakers.





















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