Senior brand motion designer.
Are.na
Motion
Lead Designer: Gabriella Woodman
Website Designer: Michelle Mondel
Project completed while working at Studio South
The motion system needed to reflect this balance between heritage and contemporary elements. The solution was to exagerate the easing of all brand animations. The soft smooth ease paired with speed of animations keeps the energy of the contemporary elements while keeping the elegance of the heritage. This technique was used across the brand, both with contemporary and heritage graphics to aid in the amalgamation of both values.
Rolled out across the website and social presence, the motion system captures the attention of younger players, an increasing demographic in the sport, as well as reassures older returning players.