Maisie MacDonald
Senior brand motion designer.

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Bon Pinard

Identity

Photography: Alex McVinnie Taking inspiration from centuries old wine bars scattered throughout Europe, Bon Pinard needed a lived-in identity to match.

Translated from the French ‘Bon Pinard’ colloquially means “the good plonk and is a nice full-bodied red wine without frills”. The identity reflects this casual nature, with stark layouts pulling attention to imagery with slight flourishes pulled from the french influence.

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