Maisie MacDonald
Senior motion/graphic designer working between New Zealand & New York.

Email
Instagram
LinkedIn
Are.na
CUB 
Motion




Creative Director: Sam Southwell
Lead Designer: Mike Fischer

Project completed while working at Studio South Cub solves complex problems with technology, creating automations and using ai to save companies time and money. The work Cub does is complicated but their messaging doesn’t have to be. The Cub rebrand uses clever messaging and vintage aesthetic to uncomplicate technology.

The motion system aimed to accentuate the humorous messaging, emotionally evoking a cheesy powerpoint star wipe and feeling you might, at any minute, hear a dial up tone. The overall system stands apart against all digital competitors, embracing the aesthetics of yesteryear instead of alluding to a dystopian future. 
















INDEX  NEXT