Maisie MacDonald
Senior motion/graphic designer working between New Zealand & New York.

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Uno
Identity




Photography: Alex McVinnie
Illustrations: Carly Black Situated next to their sister cafe Duo, Uno was created to cater to the casual evening diner. By pairing their elevated and adventurous flavours with handmade classic pastas, Uno is able to serve up an indulgent dinner without the costs. 

The Uno logo mark is a simple reflection of the pasta which makes up the core of the menu. The accompanying brand elements work to balance the modernity of the logo mark, bringing in warm deep tones, traditional checker patterns and hand drawn illustrations positions the brand as your local casual dining spot.





























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